Differing Days - Planning and Emergence in Contemporary Mundane Routines

This videography illustrates how our everyday life is a flux of emergent relations - one in which our conventional notion of cognitive agency may have much less to do with than we tend to allow. It seems that we plan ahead only to become swept away by the moment. To view film go to........ URL: http://vimeo.com/41318166 Password: becoming


K Vittala and Joel Hietanen (2012) ,"Differing Days - Planning and Emergence in Contemporary Mundane Routines", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1084-1084.


K Vittala, Aalto University, Finland
Joel Hietanen, Aalto University, Finland


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More


F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More


Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.