Fear and Flow: Climbing the Bugaboos, British Columbia

Rock climbing is often featured as a metaphoric illustration in business instructional and inspirational materials. As in business, rock climbing involves a balance of flow and fear. We capture the combination of the two in our short video exploring rock climbers doing what they love in the Bugaboos, British Columbia. Link: https://vimeo.com/41312242 Password: climbinbc



Citation:

Tommy Chandler, Jeff Foreman, Aditi Grover, and Karen Hood (2012) ,"Fear and Flow: Climbing the Bugaboos, British Columbia", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1085-1085.

Authors

Tommy Chandler, Backcountry.com, Utah, USA
Jeff Foreman, North Georgia College and State University, USA
Aditi Grover, Plymouth State University, USA
Karen Hood, University of Arkansas at Little Rock, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.