Fear and Flow: Climbing the Bugaboos, British Columbia

Rock climbing is often featured as a metaphoric illustration in business instructional and inspirational materials. As in business, rock climbing involves a balance of flow and fear. We capture the combination of the two in our short video exploring rock climbers doing what they love in the Bugaboos, British Columbia. Link: https://vimeo.com/41312242 Password: climbinbc


Tommy Chandler, Jeff Foreman, Aditi Grover, and Karen Hood (2012) ,"Fear and Flow: Climbing the Bugaboos, British Columbia", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1085-1085.


Tommy Chandler, Backcountry.com, Utah, USA
Jeff Foreman, North Georgia College and State University, USA
Aditi Grover, Plymouth State University, USA
Karen Hood, University of Arkansas at Little Rock, USA


NA - Advances in Consumer Research Volume 40 | 2012

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