Labour of Love: Reforging Community Ownership and Identity

This film focuses on consumer adoption of train stations and demonstrates how local communities can work with market forces to retain a sense of place through environment enhancements. In contrast to guerrilla community activity studies, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits. http://vimeo.com/41132219 Password: railway123



Citation:

Matthew Alexander and Kathy Hamilton (2012) ,"Labour of Love: Reforging Community Ownership and Identity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1084-1084.

Authors

Matthew Alexander, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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