The concept of space and place is central to understanding everyday life. Using an ethnographic approach, this film explores the consumption experiences encountered by park users. The interconnectivity of space, rhythm and consumption help to co-create the consumption experience, thus, helping to transform the everyday into something special. (http://vimeo.com/39397956 - brora42).
Morven McEachern (2012) ,"Parklife", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1084-1084.
Morven McEachern, Lancaster University, UK
NA - Advances in Consumer Research Volume 40 | 2012
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Daniel Guhl, Humboldt-University Berlin
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