Transparent Packaging and Consumer Purchase Decisions
Results from a series of experiments demonstrate that transparent (as compared to non-transparent) packaging enhances perceptions of product trustworthiness (even when explicitly controlling for product freshness and quality) and leads to higher purchase intention and increased product choice. Physical appeal of products is an important boundary condition for this effect.
Darron Billeter, Meng Zhu, and J. Jeffrey Inman (2012) ,"Transparent Packaging and Consumer Purchase Decisions ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 308-312.
Darron Billeter, Brigham Young University, USA
Meng Zhu, Johns Hopkins University, USA
J. Jeffrey Inman, University of Pittsburgh, USA
NA - Advances in Consumer Research Volume 40 | 2012
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA
G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy