Identifying Emotions on the Basis of Neural Activation
We show that specific emotional states can be identified on the basis of their neural signatures, and that these signatures are reliably activated across episodes, individuals, and different emotional experiences. Results inform our understanding of emotional processes and suggest the potential to infer reactions to arbitrary stimuli.
Karim Kassam, Amanda Markey, Vladimir Cherkassky, George Loewenstein, and Marcel Just (2012) ,"Identifying Emotions on the Basis of Neural Activation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.
Karim Kassam, Carnegie Mellon University, USA
Amanda Markey, Carnegie Mellon University, USA
Vladimir Cherkassky, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Marcel Just, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Consumer’s Local-Global Identity and Price-Quality Associations
Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington
Tattoo: A Perspective Beyond Estethics
Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI