Risk and Attribute Framing: They’Re Different

Research suggests there are several types of valence framing effects but little is known about how these types differ. We find risk and attribute framing effects have different behavioral and neural correlates and that reduced emotional processing affects attribute framing but not risk framing.


William Hedgcock, Irwin Levin, Kameko Halfman, Jooyoung Park, and Natalie Denburg (2012) ,"Risk and Attribute Framing: They’Re Different", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.


William Hedgcock, University of Iowa, USA
Irwin Levin, University of Iowa, USA
Kameko Halfman, University of Iowa, USA
Jooyoung Park, University of Iowa, USA
Natalie Denburg, University of Iowa, USA


NA - Advances in Consumer Research Volume 40 | 2012

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