How Incidental Affect Alters Subsequent Judgments: Insights From a Human Fmri Study
Incidental affect prior to the consumption influences the evaluation of the consumed good, but the processes subserving this incidental reward effect is not well understood. We find that behavioral responses support “affect-as-information” theories, but the neural data find evidence for an affect regulation hypothesis.
Hilke Plassmann, Beth Pavlicek, and Baba Shiv (2012) ,"How Incidental Affect Alters Subsequent Judgments: Insights From a Human Fmri Study", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.
Hilke Plassmann, INSEAD, France
Beth Pavlicek, Ecole des Neurosciences de Paris, France
Baba Shiv, Stanford University, USA
NA - Advances in Consumer Research Volume 40 | 2012
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
Nostalgiacising: A Performative Theory of Nostalgic Consumption
Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK