The Restorative Nature of Nature: Improving Consumer Decision Making

This study provides evidence that natural environments improve self-regulation abilities, translating into healthier food choices and fewer items ordered. Given statistics related to the overconsumption of food, this research holds public policy implications affecting millions of Americans and provides them with a self-regulation resource that is free, safe, and plentiful – nature.


Merrie Brucks, Kevin Newman, and Caitlin Nitta (2012) ,"The Restorative Nature of Nature: Improving Consumer Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.


Merrie Brucks, University of Arizona, USA
Kevin Newman, University of Arizona, USA
Caitlin Nitta, University of Arizona, USA


NA - Advances in Consumer Research Volume 40 | 2012

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