We’Re Gonna Need a Bigger Spoon: Spoon Size Effects on Product Perception

Spoon size has been shown to lead to increased consumption. The current study examines whether this may be due to a distortion of product quantity where people see less food when holding a bigger spoon. We discuss potential explanations for this phenomena.



Citation:

Aner Tal and Brian Wansink (2012) ,"We’Re Gonna Need a Bigger Spoon: Spoon Size Effects on Product Perception", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1124-1124.

Authors

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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