Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community
Through an investigation of 241 blog posts, and all related comments, in online investment community, this study elaborates on the collective consumer sensemaking process. It finds that sensegiving plays an important role in shaping this process.
Andrew N. Smith (2012) ,"Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1118-1118.
Andrew N. Smith, York University, Canada
NA - Advances in Consumer Research Volume 40 | 2012
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