Grotesque Imagery in Fashion Advertising
The study investigates the grotesque genre of representation in luxury fashion advertising. In doing so, both the art and marketing literature is synthesized in order to identify distinct types of grotesque. In particular, Marc Jacobs advertising was examined. As such, the study further expands the theoretical parameters of the grotesque.
Jennifer Zarzosa and Cuauhtemoc Luna-Nevarez (2012) ,"Grotesque Imagery in Fashion Advertising ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1137-1137.
Jennifer Zarzosa, New Mexico State University, USA
Cuauhtemoc Luna-Nevarez, New Mexico State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA