Social Power and Financial Risk Taking: the Role of Agency-Communion

Three studies show that having versus lacking power over others leads to greater financial risk taking when individuals are agency-oriented but not communion-oriented. We attribute this to the notion that agentics associate power with self-interest goals aimed at enhancing one’s wealth and status, while communals link power with responsibility goals.



Citation:

Didem Kurt (2012) ,"Social Power and Financial Risk Taking: the Role of Agency-Communion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1061-1062.

Authors

Didem Kurt, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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