Gleaning Signals From Sold-Out Products

This article models preference construction using Bayesian updating triggered by a particular market signal: namely, when a product is observed to have sold out in a store. We demonstrate how soldout-products change consumer preference for the remaining options with two Bayesian models and test the effects in three experiments.



Citation:

Xin Ge, Paul Messinger, and Yuanfang Lin (2012) ,"Gleaning Signals From Sold-Out Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1053-1054.

Authors

Xin Ge, University of Northern British Columbia, Canada
Paul Messinger, University of Alberta, Canada
Yuanfang Lin, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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