Affect and Consumer Behavior: a Meta-Analytic Review

We report the results from a meta-analysis examining the influence of affect on evaluation and behavior, seeking to resolve discrepancies in findings by identifying mechanisms underlying affect-congruent versus affect-incongruent outcomes (i.e., analytical bias and affect regulation). Conducted moderator analyses include involvement, transparency of affect manipulation, and social normative effects.



Citation:

Nancy M. Puccinelli, Dhruv Grewal, Scott Motyka, and Susan A. Andrzejewski (2012) ,"Affect and Consumer Behavior: a Meta-Analytic Review", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1120-1120.

Authors

Nancy M. Puccinelli, Oxford University, UK
Dhruv Grewal, Babson College, USA
Scott Motyka, Brandeis University, USA
Susan A. Andrzejewski, Franklin and Marshall College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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