Ridiculing the Working Class and Reinforcing Class Boundaries: the Chav Myth and Consumption in the Night-Time Space

Bringing together streams of consumer research on marketplace myths and social class, we use the context of young middle-class consumers in the UK and their consumption of the night-time space to explore how class-based identity myths are mobilized by consumers and serve to create and reinforce social class boundaries.



Citation:

Hayley Cocker, Maria Piacentini, and Emma Banister (2012) ,"Ridiculing the Working Class and Reinforcing Class Boundaries: the Chav Myth and Consumption in the Night-Time Space", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1047-1048.

Authors

Hayley Cocker, Lancaster University, UK
Maria Piacentini, Lancaster University, UK
Emma Banister, University of Manchester, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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