Ridiculing the Working Class and Reinforcing Class Boundaries: the Chav Myth and Consumption in the Night-Time Space

Bringing together streams of consumer research on marketplace myths and social class, we use the context of young middle-class consumers in the UK and their consumption of the night-time space to explore how class-based identity myths are mobilized by consumers and serve to create and reinforce social class boundaries.



Citation:

Hayley Cocker, Maria Piacentini, and Emma Banister (2012) ,"Ridiculing the Working Class and Reinforcing Class Boundaries: the Chav Myth and Consumption in the Night-Time Space", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1047-1048.

Authors

Hayley Cocker, Lancaster University, UK
Maria Piacentini, Lancaster University, UK
Emma Banister, University of Manchester, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Paying to Be Social? How Materialism Shapes Spending on Friends

William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Featured

Mere and Near Completion

Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA

Read More

Featured

I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Martin A. Pyle, Ryerson University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.