A Weight on Your Shoulders Makes You Pull Your Weight

Consistent with the metaphor “weight on the shoulders,” both physically experiencing and imagining heavy (vs. light) weight on one’s shoulders increases one’s willingness to contribute to a team effort. This was observed only when weight was carried on the shoulders, not on the arm, supporting the role of metaphorical thinking.



Citation:

Minkyung Koo, Mina Kwon, and Sharon Shavitt (2012) ,"A Weight on Your Shoulders Makes You Pull Your Weight ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.

Authors

Minkyung Koo, University of Illinois at Urbana-Champaign, USA
Mina Kwon, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version

Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

When do More Options Produce Worse Choice?

Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA

Read More

Featured

Consumers' response to branded longevity

Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.