A Weight on Your Shoulders Makes You Pull Your Weight

Consistent with the metaphor “weight on the shoulders,” both physically experiencing and imagining heavy (vs. light) weight on one’s shoulders increases one’s willingness to contribute to a team effort. This was observed only when weight was carried on the shoulders, not on the arm, supporting the role of metaphorical thinking.



Citation:

Minkyung Koo, Mina Kwon, and Sharon Shavitt (2012) ,"A Weight on Your Shoulders Makes You Pull Your Weight ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.

Authors

Minkyung Koo, University of Illinois at Urbana-Champaign, USA
Mina Kwon, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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