Virtual Endowment: How Location and Duration of Virtual Ownership Influence Valuation
We examined the endowment theory in an online context and with virtual ownership. We found that simply putting an online product on a webpage versus in an online shopping cart triggers different willingness to pay. Our study suggested that general and personal virtual shopping cart elicited different perceived values.
Elisa K. Chan and Aner Tal (2012) ,"Virtual Endowment: How Location and Duration of Virtual Ownership Influence Valuation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1130-1130.
Elisa K. Chan, Cornell University, USA
Aner Tal, Cornell University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production
Neeru Paharia, Georgetown University, USA
I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure
Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy