Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry
This research shows that, in addition to affecting decision-making, the manner in which airline prices and fees are presented affects consumer emotions and post-purchase behavior as well. Experiments testing three common pricing formats—including a recent regulatory requirement-- show varying degrees of consumer anger and negative post purchase behavior.
Shelle Santana and Vicki Morwitz (2012) ,"Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Shelle Santana, New York University, USA
Vicki Morwitz, New York University, USA
NA - Advances in Consumer Research Volume 40 | 2012
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA