Do Emotions Decrease Or Increase Present Bias in Monetary Decisions?
It is assumed that present-bias – the propensity to focus on the present value of money rather than its future value – is caused by emotions. Our research challenges this view and proposes that emotions can reduce the present bias. Three studies, including results from a skin conductance study, support our proposition.
Manoj Thomas and Joowon Park (2012) ,"Do Emotions Decrease Or Increase Present Bias in Monetary Decisions?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 293-297.
Manoj Thomas, Cornell University, USA
Joowon Park, Cornell University, USA
NA - Advances in Consumer Research Volume 40 | 2012
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