Repeated Exposure to the Thin Ideal and Its Implications For the Self: Two Weight Loss Program Studies

Existing research demonstrates that exposure to extremely thin models evokes the desire to obtain a thinner self. We demonstrate in two (one-week) weight loss program studies that constant exposure to thin models makes the thin ideal seem unattainable and fosters inconsistent behavior (i.e., increased consumption and weight gain).



Citation:

Anne Klesse, Caroline Goukens, Kelly Geyskens, and Ko de Ruyter (2012) ,"Repeated Exposure to the Thin Ideal and Its Implications For the Self: Two Weight Loss Program Studies", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 288-292.

Authors

Anne Klesse, Tilburg University, The Netherlands
Caroline Goukens, Maastricht University, The Netherlands
Kelly Geyskens, Maastricht University, The Netherlands
Ko de Ruyter, Maastricht University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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