When Soft Drink Taxes Don't Work: a Comparative Study

Many have pushed for a tax on full calorie soft drinks. Results from a controlled field experiment demonstrate no effect on fluid ounces of full calorie or diet soft drinks purchased. This suggests limited health outcomes from such policies.



Citation:

Andrew Hanks, Brian Wansink, and David Just (2012) ,"When Soft Drink Taxes Don't Work: a Comparative Study", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1049-1050.

Authors

Andrew Hanks, Cornell University, USA
Brian Wansink, Cornell University, USA
David Just, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Stigmatization of a Cultural Ritual

Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Accounting For Gains From Discounted Credit

Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA

Read More

Featured

Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships

Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.