When Soft Drink Taxes Don't Work: a Comparative Study
Many have pushed for a tax on full calorie soft drinks. Results from a controlled field experiment demonstrate no effect on fluid ounces of full calorie or diet soft drinks purchased. This suggests limited health outcomes from such policies.
Andrew Hanks, Brian Wansink, and David Just (2012) ,"When Soft Drink Taxes Don't Work: a Comparative Study", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1049-1050.
Andrew Hanks, Cornell University, USA
Brian Wansink, Cornell University, USA
David Just, Cornell University, USA
NA - Advances in Consumer Research Volume 40 | 2012
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