Food in Motion

The current research examines the implications of product motion on consumer evaluations of attributes such as weight and overall appeal. We argue and demonstrate that a product shown moving will be evaluated more favorably. These effects might be due to associations of freshness with movement.



Citation:

Michael Giblin, Aner Tal, and Brian Wansink (2012) ,"Food in Motion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1108-1108.

Authors

Michael Giblin, University at Buffalo, USA
Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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