When Self-Serving Does Not Serve the Self: the Role of Serving-Style in Food Consumption

Consumers increasingly consume food that is prepared and served by others. Three studies established that self-serving a chosen food (re)instigates feelings of responsibility for the food, that consumers assume responsibility in a self-serving manner depending on the food’s health-value, and that health-value and serving-style together shape consumers’ self-conscious feelings after consumption.



Citation:

Anna Linda Hagen, McFerran Brent, and Krishna Aradhna (2012) ,"When Self-Serving Does Not Serve the Self: the Role of Serving-Style in Food Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1107-1107.

Authors

Anna Linda Hagen, University of Michigan, USA
McFerran Brent, University of Michigan, USA
Krishna Aradhna, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

O8. Valuation and Allocation of Bought Time

Eisa Sahabeh Tabrizi, University of Southeast Norway
Marit Engeset, University of Southeast Norway
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Featured

Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust

Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.