Numerical Cognition and a Mere-Looking Effect in Multi-Attribute Choice

Attention’s causal effects are examined in multi-attribute binary choices. In the present studies, we take advantage of numerical-cognition findings that Arabic integers have a left-to-right spatial orientation that can subtly shift attention between options. Preference reversals emerged. This “mere looking” effect suggests a strong link between visual attention and choice.


Ellen Peters and Louise Meilleur (2012) ,"Numerical Cognition and a Mere-Looking Effect in Multi-Attribute Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 280-283.


Ellen Peters, Ohio State University, USA
Louise Meilleur, Ohio State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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