Numerical Cognition and a Mere-Looking Effect in Multi-Attribute Choice
Attention’s causal effects are examined in multi-attribute binary choices. In the present studies, we take advantage of numerical-cognition findings that Arabic integers have a left-to-right spatial orientation that can subtly shift attention between options. Preference reversals emerged. This “mere looking” effect suggests a strong link between visual attention and choice.
Ellen Peters and Louise Meilleur (2012) ,"Numerical Cognition and a Mere-Looking Effect in Multi-Attribute Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 280-283.
Ellen Peters, Ohio State University, USA
Louise Meilleur, Ohio State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Linguistic Antecedents of Anthropomorphism
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College