When Status Pulls You One Way and Another: a Dilemma For Sustainable Investments

Our research contributes to the literature on pro-social consumption. We show that for visible choices, status activation increases the likelihood of pro-social behaviors but that for private decisions, status activation can be counterproductive for products such as sustainable investments where status also activates concerns about potential future wealth loss.



Citation:

Hannah Winkler von Mohrenfels, Corinne Faure, and Daniel Klapper (2012) ,"When Status Pulls You One Way and Another: a Dilemma For Sustainable Investments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1041-1042.

Authors

Hannah Winkler von Mohrenfels, University of Frankfurt, Germany
Corinne Faure, Grenoble Ecole de Management, France
Daniel Klapper, Humboldt University Berlin, Germany



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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