Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known

How do own ratings of choice options impact beliefs about others’ ratings, for others making either the same or the opposite choice? Contrary to current false consensus theories, we find conditional preference projection: beliefs are based on the assumption that others’ choices arose from corresponding preferences to one’s own.



Citation:

Yesim Orhun and Oleg Urminsky (2012) ,"Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 271-275.

Authors

Yesim Orhun, University of Michigan, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Changes in Environment Restore Self-Control

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA

Read More

Featured

When Less is More - How Making Products More Personal Can Decrease Purchase Intention

Michael Schulz, University of Cologne

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.