The Individual Propensity to Take a Smell At Products

“Need for Smell” (NFS) refers to an individual’s propensity to obtain olfactory information in purchase decision-making. Qualitative investigations as well as psychometric analyses based on the Rasch measurement model provide evidence for a three dimensional structure of NFS. Further directions for the development of a NFS scale are provided.



Citation:

Monika Koller, Thomas Salzberger, Alexander Zauner, Arne Floh, Maria Sääksjärvi, and Hendrik Schifferstein (2012) ,"The Individual Propensity to Take a Smell At Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1039-1040.

Authors

Monika Koller, WU Vienna, Austria
Thomas Salzberger, WU Vienna, Austria
Alexander Zauner, WU Vienna, Austria
Arne Floh, University of Surrey, UK
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Hendrik Schifferstein, Delft University of Technology, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands

Read More

Featured

Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior

Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA

Read More

Featured

Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction

Joshua Lewis, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.