By Tradeoff Or By Criterion: Bottom-Up Construction of Constructive Decision Rules
The construction of preferences often reflects decision rules that serve consumers’ information processing goals. Using the compromise effect as a case study, we show that the choice between decision rules itself may be constructed, reflecting not top-down information processing goals but bottom-up influences such as attribute framing and transient mind-sets.
Aner Sela and Itamar Simonson (2012) ,"By Tradeoff Or By Criterion: Bottom-Up Construction of Constructive Decision Rules", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 266-270.
Aner Sela, University of Florida, USA
Itamar Simonson, Stanford University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff