Collective Authentication

Our netnographic study of an open-source marketing community investigates collective practices of authentication. We find that the community embraces emerging contradictions–open closed-ness, professional amateurs, market logic of doing good, and a face-ful mass–instead of solving them thus, constantly fueling collective authentication practices.



Citation:

Sabrina Gabl and Andrea Hemetsberger (2012) ,"Collective Authentication", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 553-560.

Authors

Sabrina Gabl, University of Innsbruck, Austria
Andrea Hemetsberger, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption

Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo

Read More

Featured

Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers

Ananya Rajagopal, Tecnológico de Monterrey, MEXICO

Read More

Featured

D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement

Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.