How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests?

This multi-method interpretive study explores the intersection of social and economic capital production in consumption communities. Building on Bourdieu, it reveals how social capital-driven communities employ four nuanced strategies of concealing their economic interests. Engaging these strategies allows communities for incorporating economic activities under the primacy of social capital production.



Citation:

Katharina C. Husemann (2012) ,"How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests? ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 540-546.

Authors

Katharina C. Husemann, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food

Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)

Read More

Featured

Memory-Based Models of Predicting Inferences about Brand Quality

Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.