How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests?
This multi-method interpretive study explores the intersection of social and economic capital production in consumption communities. Building on Bourdieu, it reveals how social capital-driven communities employ four nuanced strategies of concealing their economic interests. Engaging these strategies allows communities for incorporating economic activities under the primacy of social capital production.
Katharina C. Husemann (2012) ,"How Do Social Capital-Driven Consumption Communities Conceal Their Economic Interests? ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 540-546.
Katharina C. Husemann, University of Innsbruck, Austria
NA - Advances in Consumer Research Volume 40 | 2012
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