The Sleeper Framing Effect: the Influence of Frame Valence on Immediate and Retrospective Experiential Judgments

This research documents a novel framing effect whereby valenced frames exert little influence on product judgments made during consumption, but substantially impact retrospective judgments. We attribute this sleeper framing effect to differences in how experiential information (e.g., taste, smoothness) and frame information are integrated during the construction of judgments.



Citation:

Mathew S. Isaac and Morgan Poor (2012) ,"The Sleeper Framing Effect: the Influence of Frame Valence on Immediate and Retrospective Experiential Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1023-1024.

Authors

Mathew S. Isaac, Seattle University, USA
Morgan Poor, University of San Diego, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice

Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA

Read More

Featured

Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection

Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA

Read More

Featured

H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity

Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.