Waiter, There’S a Fly in My Soup (And I Have an Iphone)! How Evaluation Timing Can Impact Customer Reviews

Mobile technology enables customers to post real-time reviews, but what does this mean for companies? Our research investigates this phenomenon in a longitudinal quasi-field study and a series of laboratory experiments that examine the effect of evaluation timing and quality of experience on ratings of companies, products, and services.



Citation:

Christine Ringler, Andrea C. Morales, and Nancy J. Sirianni (2012) ,"Waiter, There’S a Fly in My Soup (And I Have an Iphone)! How Evaluation Timing Can Impact Customer Reviews", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 261-265.

Authors

Christine Ringler, Rutgers University, USA
Andrea C. Morales, Arizona State University, USA
Nancy J. Sirianni, Texas Christian University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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