Waiter, There’S a Fly in My Soup (And I Have an Iphone)! How Evaluation Timing Can Impact Customer Reviews

Mobile technology enables customers to post real-time reviews, but what does this mean for companies? Our research investigates this phenomenon in a longitudinal quasi-field study and a series of laboratory experiments that examine the effect of evaluation timing and quality of experience on ratings of companies, products, and services.



Citation:

Christine Ringler, Andrea C. Morales, and Nancy J. Sirianni (2012) ,"Waiter, There’S a Fly in My Soup (And I Have an Iphone)! How Evaluation Timing Can Impact Customer Reviews", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 261-265.

Authors

Christine Ringler, Rutgers University, USA
Andrea C. Morales, Arizona State University, USA
Nancy J. Sirianni, Texas Christian University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Q8. Avatars, Consumers and Possession in Online Gaming

Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

To Touch or Not to Touch?: How Touch Influences Decision Confidence

Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA

Read More

Featured

A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media

Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.