The Effect of Curiosity on Consumption Enjoyment

Consumers increasingly face curiosity-evoking events that can impact a variety of consumption experiences in different ways. We examine how these events can negatively change consumption enjoyment when it is unrelated to the main consumption experience, finding that participants’ enjoyment with consumption experiences decreased significantly when a curiosity-evoking event occurred.



Citation:

Elif Isakman, Lisa Cavanaugh, Deborah J. MacInnis, and Gulden Ulkumen (2012) ,"The Effect of Curiosity on Consumption Enjoyment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 261-265.

Authors

Elif Isakman, University of Southern California, USA
Lisa Cavanaugh, University of Southern California, USA
Deborah J. MacInnis, University of Southern California, USA
Gulden Ulkumen, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

With or Without You: When Second Person Pronouns Engage Listeners

Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

Bundle Variety and Preference: A Neuromarketing Study Using Event-Related Potentials

Ruyi Qiu, Tsinghua University
Xiaoang Wan, Tsinghua University

Read More

Featured

F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers

Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.