The Effect of Curiosity on Consumption Enjoyment

Consumers increasingly face curiosity-evoking events that can impact a variety of consumption experiences in different ways. We examine how these events can negatively change consumption enjoyment when it is unrelated to the main consumption experience, finding that participants’ enjoyment with consumption experiences decreased significantly when a curiosity-evoking event occurred.



Citation:

Elif Isakman, Lisa Cavanaugh, Deborah J. MacInnis, and Gulden Ulkumen (2012) ,"The Effect of Curiosity on Consumption Enjoyment", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 261-265.

Authors

Elif Isakman, University of Southern California, USA
Lisa Cavanaugh, University of Southern California, USA
Deborah J. MacInnis, University of Southern California, USA
Gulden Ulkumen, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Shopping for Freedom: Moroccan Women's Experience in Supermarkets

Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence

Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.