On the Importance of Experiential Purchases to Defining and Preserving the Self-Concept

We show that people tend to be more satisfied with their experiential (vs. material) purchases partly because they feel their experiences are more a part of their “social self.” For relatively materialistic participants, there may be a disconnect between what is believed will be meaningful, and what actually is.



Citation:

Thomas Gilovich and Travis Carter (2012) ,"On the Importance of Experiential Purchases to Defining and Preserving the Self-Concept", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 255-260.

Authors

Thomas Gilovich, Cornell University, USA
Travis Carter, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Featured

Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Featured

R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual

Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.