Shifting Away From Discomfort: Managing Decision Difficulty Through Emotion Regulation

Three studies examined whether shifting preferences and importance weights over time to be consistent with a choice leaning (i.e., coherence shifting) is a consistent strategy used to manage feelings of discomfort and physiological arousal. Results were consistent with our model of coherence shifting resolving discomfort and decision difficulty.



Citation:

Stephanie M. Carpenter, J. Frank Yates, Stephanie D. Preston, and Lydia Chen (2012) ,"Shifting Away From Discomfort: Managing Decision Difficulty Through Emotion Regulation ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1027-1028.

Authors

Stephanie M. Carpenter, University of Michigan, USA
J. Frank Yates, University of Michigan, USA
Stephanie D. Preston, University of Michigan, USA
Lydia Chen, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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