Shifting Away From Discomfort: Managing Decision Difficulty Through Emotion Regulation

Three studies examined whether shifting preferences and importance weights over time to be consistent with a choice leaning (i.e., coherence shifting) is a consistent strategy used to manage feelings of discomfort and physiological arousal. Results were consistent with our model of coherence shifting resolving discomfort and decision difficulty.



Citation:

Stephanie M. Carpenter, J. Frank Yates, Stephanie D. Preston, and Lydia Chen (2012) ,"Shifting Away From Discomfort: Managing Decision Difficulty Through Emotion Regulation ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1027-1028.

Authors

Stephanie M. Carpenter, University of Michigan, USA
J. Frank Yates, University of Michigan, USA
Stephanie D. Preston, University of Michigan, USA
Lydia Chen, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Stigma at Every Turn: Exploring Bi+ Consumer Experiences

Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln

Read More

Featured

Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Featured

C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.