Empathy, Donation, and the Moderating Role of Psychological Distance
Empathy has a beneficial effect on charitable donations. Since it entails putting oneself in the place of another, we predicted that the effects of dispositional empathy would be greater at closer but not farther psychological distance. We found the predicted interaction in four experiments, manipulating physical, temporal, and hypothetical distance.
Joseph Paniculangara and Xin He (2012) ,"Empathy, Donation, and the Moderating Role of Psychological Distance", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 250-254.
Joseph Paniculangara, Lakehead University, Canada
Xin He, University of Central Florida, USA
NA - Advances in Consumer Research Volume 40 | 2012
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Improving Customer Satisfaction Online through Valence Matching
Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA