Better Together Or Alone? Joint Versus Individual Goal Pursuit

We examine the commonly held lay theory that pursuing a goal with a partner will have a positive influence on goal pursuit. We aim to establish whether collaborating with someone with the same goal positively influences perceptions of the goal, as well as examine its objective effect on goal progress.



Citation:

Lauren Trabold and Stephen Gould (2012) ,"Better Together Or Alone? Joint Versus Individual Goal Pursuit", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1105-1105.

Authors

Lauren Trabold, Baruch College, USA
Stephen Gould, Baruch College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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