When Empathic Managers Become Consumers: a Self-Referential Bias

This research implies that cognitive empathy, the mental process of putting oneself into the shoes of consumers, activates managers’ consumer identity and increases the influence of their personal consumption preferences on predicted consumer preferences. Two studies are presented in support of this self-referential bias.



Citation:

Johannes Hattula, Walter Herzog, Darren W. Dahl, and Sven Reinecke (2012) ,"When Empathic Managers Become Consumers: a Self-Referential Bias", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1013-1014.

Authors

Johannes Hattula, University of St. Gallen, Switzerland
Walter Herzog, WHU-Otto Beisheim School of Management, Germany
Darren W. Dahl, University of British Columbia, Canada
Sven Reinecke, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making

Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada

Read More

Featured

Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption

Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA

Read More

Featured

E12. Green versus Premium Choice and Feelings of Pride

Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.