Space, Time and Getting Things Done: the Role of Mindsets in Goal Pursuit
I propose that consumer partition their approach to a goal into distinct categories – “later and there” and “now and here”. Consumers in the now and here category are in an implemental mindset characterized by action orientation, commitment and optimism.
Dilip Soman (2012) ,"Space, Time and Getting Things Done: the Role of Mindsets in Goal Pursuit", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 246-249.
Dilip Soman, University of Toronto, Canada
NA - Advances in Consumer Research Volume 40 | 2012
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