The Cultural Success of Sensory Metaphorical Phrases
Why do certain linguistic variants become more successful than others? Using 200 years of data collected from 5 Million books, we show that compared to semantic analogues, sensory metaphorical phrases become more popular over time. Experimental evidence shows that memory may drive this effect.
Ezgi Akpinar and Jonah Berger (2012) ,"The Cultural Success of Sensory Metaphorical Phrases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 232-235.
Ezgi Akpinar , Erasmus University Rotterdam, The Netherlands
Jonah Berger , University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 40 | 2012
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