The Cultural Success of Sensory Metaphorical Phrases

Why do certain linguistic variants become more successful than others? Using 200 years of data collected from 5 Million books, we show that compared to semantic analogues, sensory metaphorical phrases become more popular over time. Experimental evidence shows that memory may drive this effect.



Citation:

Ezgi Akpinar and Jonah Berger (2012) ,"The Cultural Success of Sensory Metaphorical Phrases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 232-235.

Authors

Ezgi Akpinar , Erasmus University Rotterdam, The Netherlands
Jonah Berger , University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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