Influenced By the Context: the Role of Thinking Systems in the Use of Contextual Cues
In three studies, we use Cognitive-Experiential Self-Theory (CEST) to understand how individual differences in experiential and rational thinking lead to decisions that are influenced by the decision context.
Ryan Rahinel and Rohini Ahluwalia (2012) ,"Influenced By the Context: the Role of Thinking Systems in the Use of Contextual Cues", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1007-1008.
Ryan Rahinel, University of Minnesota, USA
Rohini Ahluwalia, University of Minnesota, USA
NA - Advances in Consumer Research Volume 40 | 2012
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Linda Hagen, University of Southern California, USA
Meat the Needs: Ahold Delhaize Sustainable Retailing Model
Darrell Eugene Bartholomew, Pennsylvania State University, USA
Maggie M Mehalko, Pennsylvania State University, USA
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid