The Smell Factor: Individual Differences in Olfaction Memory, Judgments and Decision-Making

This is a multi-method study investigating the effects of individual differences in sense of smell, including anosmia, hyposmia and hyperosmia compared to normal participants in terms daily consumption and decision making. Individual differences in olfaction influence memory, judgment and decision making processes of individuals.


Meng-Hsien (Jenny) Lin, Terry Childers, and Samantha Cross (2012) ,"The Smell Factor: Individual Differences in Olfaction Memory, Judgments and Decision-Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 236-240.


Meng-Hsien (Jenny) Lin, Iowa State University, USA
Terry Childers, Iowa State University, USA
Samantha Cross, Iowa State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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