Inter-Racial Couples, Household Decision-Making and Contextual Influences on Consumer Acculturation
This research examines household decision-making among immigrant inter-racial couples in a developing country. Prior research demonstrated that as a country becomes more developed, husband dominance in household decision-making decreases. Our findings demonstrate that immigrants from more developed countries integrate traditional modes of household decision-making when they immigrate to less-developed countries.
Wakiuru Wamwara-Mbugua (2012) ,"Inter-Racial Couples, Household Decision-Making and Contextual Influences on Consumer Acculturation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 999-1000.
Wakiuru Wamwara-Mbugua, Wright State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China
Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA