Inter-Racial Couples, Household Decision-Making and Contextual Influences on Consumer Acculturation

This research examines household decision-making among immigrant inter-racial couples in a developing country. Prior research demonstrated that as a country becomes more developed, husband dominance in household decision-making decreases. Our findings demonstrate that immigrants from more developed countries integrate traditional modes of household decision-making when they immigrate to less-developed countries.


Wakiuru Wamwara-Mbugua (2012) ,"Inter-Racial Couples, Household Decision-Making and Contextual Influences on Consumer Acculturation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 999-1000.


Wakiuru Wamwara-Mbugua, Wright State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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