Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities

It is proposed that vintage consumption must be understood as an embodied practice. This paper seeks to initiate a Vintage Turn within consumer research, to consider vintage as a practice of transformation and togetherness in an alternative consumption space.



Citation:

Katherine Duffy, Paul Hewer, and Juliette Wilson (2012) ,"Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 519-525.

Authors

Katherine Duffy, University of Strathclyde, UK
Paul Hewer, University of Strathclyde, UK
Juliette Wilson, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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