Knowing What I Want: Alignability, Attentional Focus, and the Identification of Consumption Goals

Our research addresses the impact of goal identification on decision outcomes. In three studies, we demonstrate that conscious consideration of one’s consumption goals can either beneficial or harmful, depending on the extent to which goal-relevant attribute information is available, comparable across options, and influential on decision quality.



Citation:

Michael Hair and Samuel Bond (2012) ,"Knowing What I Want: Alignability, Attentional Focus, and the Identification of Consumption Goals", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1105-1105.

Authors

Michael Hair, Georgia Institute of Technology, USA
Samuel Bond, Georgia Institute of Technology, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More

Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

Read More

Featured

Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems

Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.