Exercising to the Lowest Common Denominator
We attempted to reduce sedentary workplace behavior by introducing walkstations – treadmills attached to elevated workspaces – giving employees feedback on their own and coworkers’ walkstation usage. Usage declined more when participants were given information on peers’ usage levels, due to a tendency to converge to the lowest common denominator.
Leslie K. John and Michael I. Norton (2012) ,"Exercising to the Lowest Common Denominator", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 219-222.
Leslie K. John, Harvard University, USA
Michael I. Norton, Harvard University, USA
NA - Advances in Consumer Research Volume 40 | 2012
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI
Human or Robot? The Uncanny Valley in Consumer Robots
Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA