Exercising to the Lowest Common Denominator
We attempted to reduce sedentary workplace behavior by introducing walkstations – treadmills attached to elevated workspaces – giving employees feedback on their own and coworkers’ walkstation usage. Usage declined more when participants were given information on peers’ usage levels, due to a tendency to converge to the lowest common denominator.
Leslie K. John and Michael I. Norton (2012) ,"Exercising to the Lowest Common Denominator", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 219-222.
Leslie K. John, Harvard University, USA
Michael I. Norton, Harvard University, USA
NA - Advances in Consumer Research Volume 40 | 2012
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University