Cultures of Caring Consumption: Social Support and the Self in the Myeloma Community
The contribution of this paper lies in an under-researched aspect of communal consumption – the sharing of social support resources in order to realise agency within service interactions. The study reveals that patient-led support groups can be conceptualised as a consumer-led solution to the burden of personal responsibility.
Susan Dunnett, Paul Hewer, and Douglas Brownlie (2012) ,"Cultures of Caring Consumption: Social Support and the Self in the Myeloma Community", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 995-996.
Susan Dunnett, University of Edinburgh Business School, UK
Paul Hewer, University of Strathclyde, UK
Douglas Brownlie, Stirling Management School, UK
NA - Advances in Consumer Research Volume 40 | 2012
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
Richard Kedzior, Bucknell University
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana