Think Outside the Lab: Using Field Data in Behavioral Research

The world is full of data. Researchers can scrape web content, code customer service calls, and conduct field experiments. How can CB researchers use these opportunities most effectively? This roundtable integrates diverse perspectives to help people think outside the lab and incorporate alternate sources of data into their research.



Citation:

Jeff Inman, Darren Dahl, Leslie John, Ayelet Gneezy, Uri Simonsohn, Leif Nelson, Joe Simmons, Sarah Moore, and Mike Norton (2012) ,"Think Outside the Lab: Using Field Data in Behavioral Research", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1100-1101.

Authors

Jeff Inman, University of Pittsburgh, USA
Darren Dahl, University of British Columbia, Canada
Leslie John, Harvard University, USA
Ayelet Gneezy, University of California San Diego, USA
Uri Simonsohn, University of Pennsylvania, USA
Leif Nelson, University of California Berkeley, USA
Joe Simmons, University of Pennsylvania, USA
Sarah Moore, University of Alberta, Canada
Mike Norton, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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